By Andrew Hackett The process of choosing between implementing a new ecommerce engine or an OMS (order management system) is similar to the chicken and egg problem, which comes first? We believe the answer lies in your own capabilities; Today, can you show real time...
By Nigel Hunter D2C (Direct to consumer) provides an incredible opportunity for a growing brand, retailers have experienced serious success by fostering the right type of D2C environment and utilising technology to showcase their product offering in a consumer-focused...
By Andrew Hackett More and more brands are opting to go direct and there are lots of reasons why they should. For those who know how to address their market, the opportunity is significant. It may sound like an obvious statement however with the pace of change in...
The Commoditization of Ecommerce Home > Blog > Page 3 What is Commoditization? Commoditization refers to a process in which goods or services become relatively indistinguishable from the same type of offerings presented by a rival company. Generally...
Digital Transformation Home > Blog > Page 3 What is Digital Transformation? Because Digital Transformation looks different for each individual company it can be hard to define it exactly, however, to describe it broadly, it’s the use of any digital...
