How to Address the D2C Market
By Andrew Hackett More and more brands are opting to go direct and there are lots of reasons why they should. For those who know how to address their market, the opportunity is significant. It may sound like an obvious statement however with the pace of change in...
How to Move From B2B to D2C
By Nigel Hunter In a traditional B2B model, Manufacturers/Brands sell their goods to other organisations who then sell onto the Consumer. E-commerce is shaking up this traditional B2B sales model as it gives greater opportunity for the B2B company to reach consumers...
What’s the difference between B2C and D2C?
By Andrew Hackett The rise of eCommerce has brought a drastic change in consumers’ buying habits and revenue models. Brands often now prefer to sell directly to the customer rather than going through a third party and customers tend to prefer buying directly from...
What Does a Work-life Balance Mean to Ayata?
By Paromita Bannerjee Before covid most people were familiar with the traditional office workday, often much of your day would be consumed by commuting, chatting with co-workers, getting coffee and lunch with the remaining time spent actually working and very little...
The Financial Considerations of Headless Commerce
By Shine Mathew Initial Concerns Like any project a strong business case is key. A compelling business case covers the background and the strategic context of a project while providing a well-structured argument for the project’s implementation. Many people who...
The Complexities of Headless Commerce
By Stanley S. Joseph So, you’ve decided that headless is the solution for you, but how far down the rabbit hole do you go? When it comes to headless there is no one size fits all approach and it’s not an overnight exercise, it always takes time. We understand...
How Headless Empowers a Business
By Nigel Hunter A lot of people are talking about the value of headless commerce, however what is examined in less detail is exactly how headless empowers your content editors and brand managers, and what kind of value and tooling headless provides to them. At its...
Is Headless the Right Question?
By Andrew Hackett Everyone is asking themselves; should we be going headless or not? But is that the right question to be asking? It all comes down to a series of factors; your business goals and your problems alongside a host of other contextual information, you...