Ecommerce or OMS first?

Ecommerce or OMS first?

By Andrew Hackett The process of choosing between implementing a new ecommerce engine or an OMS (order management system) is similar to the chicken and egg problem, which comes first? We believe the answer lies in your own capabilities; Today, can you show real time...
The D2C Opportunity

The D2C Opportunity

By Nigel Hunter D2C (Direct to consumer) provides an incredible opportunity for a growing brand, retailers have experienced serious success by fostering the right type of D2C environment and utilising technology to showcase their product offering in a consumer-focused...
How to Address the D2C Market

How to Address the D2C Market

By Andrew Hackett More and more brands are opting to go direct and there are lots of reasons why they should.  For those who know how to address their market, the opportunity is significant. It may sound like an obvious statement however with the pace of change in...
Is Headless the Right Question?

Is Headless the Right Question?

By Andrew Hackett Everyone is asking themselves; should we be going headless or not? But is that the right question to be asking? It all comes down to a series of factors; your business goals and your problems alongside a host of other contextual information, you...
Gamification in ecommerce: Fad or Future?

Gamification in ecommerce: Fad or Future?

Explore by Chapter Intro Why does it work Does Gamification Truly Effect Consumer Decisions? Does Gamification affect Consumer engagement? Conclusion Intro Consumption is more than just a necessity, it’s often a leisure activity. That said, many of us try make our...