We are digital transformation experts focused on retail and commerce who enable technology to solve the business problems of retail clients and add value to the businesses.
AyataCommerce was founded by Shine Mathew in 2016. It was formed based on his experience working with well-known retail brands across the globe with a simple concept in mind, making people’s lives easier. This applies to our customers, employees and partners; our ecommerce implementations always have convenience in mind, and our ‘remote first’ culture greatly eases the impact of work on our employees’ lives.
Even though we started as ecommerce solution implementers, after a few project engagements with initial clients we became their trusted advisors. We believe this is a result of our key focus, customer success, when required we will always go the extra mile to exceed their expectations. Our long-term strategy has and always will be based upon people, the problem we are solving will change, the technology we use will change but if we are surrounded by good people who have the right attitude and approach clients focused upon their success we can continue to grow as a business.
Having a worldwide team which offers a variety of mindsets, personalities and viewpoints, alongside having an empathy driven culture helps us understand each other better, work together cohesively and deliver remarkable results. Empathy is the ability to understand what other people feel, see things from their point of view and imagine yourself in their place. Furthermore, it’s the ability to not only understand another person’s response but also anticipate it.
Empathy helps us to focus on active listening instead of thinking about what we’ll say next. When we embrace diversity, inclusion and equality then infuse it with empathy and care our team excels.
We build and retain trust with our customers, our employees and our partners through positive and honest relationships, expertise, and consistency. We respect multiple dimensions of trust simultaneously. We value long term relationships and honour our commitments. We are authentic, proactive, reliable and available.
We value everyone and treat people with dignity and professionalism. We believe that trust is earned and is an ongoing exchange between people. Transparency is imperative to us as highly informed people are more efficient and valuable. We never over promise nor under deliver. We cultivate this trust by encouraging our employees to take well-thought-out risks.
As we Live in an era of unpredictability, organisations need to constantly adapt to thrive. Adaptability for us is the ability to tune in to and read the signals of change and the flexibility to quickly act upon it. Due to our flexibility, we experiment quickly, and can deftly manage complex systems with ease.
It enables us to challenge the status quo and adjust to new conditions easily. We believe that identifying and addressing uncertainties’ early and examining multiple alternatives is possible only through organisational flexibility. We are open to innovative ideas, continuously learning and improving all aspects of business. We are always looking for simpler, more efficient ways to work.
Like all great organisations, we value sustainability, green, respect, care, independence, integrity, diversity, inclusion, equality, simplicity, openness, collaboration, accountability, focus, diligence, passion, curiosity, innovation and excellence.
Our mission is to support our customers and help them realise their aspirations. We focus on providing structure for our client and a framework which allows us to truly understand the core issue that we are solving. We look to build measure and learn.
- At its heart, our mission is to build, measure and learn, both internally and externally throughout the entire journey
- We support our customers and help them realise their aspirations
- Work with our customers to understand their points of contention
- Providing you with structure and flexibility which allows us to work with you more closely and understand the issue more deeply
- Allow you to determine success and pivot when necessary
- Deliver on our promises and ensure that you are successful
Meet the Leadership Team
CEO / Founder
Shine has worked with every major ecommerce platform across retail, financial services, CPG and B2B sectors. This led to Shine starting AyataCommerce in 2016.
Delivering solutions that deliver client success is Ayata’s number one goal. Long term client relationships built on great work is the fundamental principle. His empathetic approach to clients and colleagues helped him to build the company.
Memorable clients include Gucci, Dr. Martens, Chanel, LK Bennett, Molton Brown, Asos, Breitling, Cofares and many more.
Head of Client Services
Andrew leads our engagement with our clients along with engaging with our partners, His Passion: “Working together as a whole to serve your customers. It is all about being Practical with Precision!”.
Having worked for technology vendors as well as agency integrators Andrew has developed a passion for customers and is focused on helping business realise their vision. He has worked across the spectrum in terms of size and actively involves himself from start to end to ensure your success.
Retail, Travel & Hospitality to Manufacturing across Europe, The Middle East and Africa Andrew has developed long term relationships based on Trust, Commitment, Respect, Communication, Equality and Empathy.
Memorable clients include Dubai Duty Free, Chain Reaction Cycles, John Lewis, Holland & Barrett, LVMH, Bulgari, KPN, Vodafone, France Telecom, Mr Price Group, The Foschini Group, Woolworths (South Africa), Truworths Group and many more…
Head of Delivery
Jane heads up project delivery having worked in e-commerce for over 20 years. She is a highly experienced Delivery Manager having delivered a variety of IT Implementations for a wide range of companies..
Jane enjoys working with clients to understand their challenges and then helping them to deliver projects which will give the most business benefit. Jane likes to get involved in the detail of projects when time permits but usually specialises in whole project delivery, balancing the requirements of multiple projects simultaneously for different high profile clients.
Jane is an expert scrum master and strong advocate of the agile process and has also delivered projects using the waterfall methodology. Jane is able to advise clients on best practice to ensure all projects are implemented on time and on budget.
Memorable clients include Dr Martens, Chanel, Barbour, LKBennett, TKMaxx, Cofares, Cartier and Direct Wines.
Head of Consulting
Nigel heads up Consulting within Ayata and has more than 20 years experience helping organisations understand eCommerce. He is a highly experienced Digital Business Consultant and Analyst having helped a number of leading retail brands on their digital transformation.
Nigel has managed many complex Discovery processes with clients. He loves working with clients to understand their goals, challenges and aspirations and helping them refine these to gain the most business benefit from any project delivery. He has a fully rounded and detailed understanding of the Commerce business domain having worked with various leading B2C and B2B brands and merchants. He is also an expert in digital payments and Marketplaces.
Nigel is able to advise clients on their future digital roadmap to maximize ROI. He does enjoy getting involved in the detail on projects where he can to provide guidance to the team.
Memorable clients include Dr. Martens, Superdrug, Gucci, Kering group, RS Components, Arco, JD Williams, plus many more .
Stanley is the Chief Technology Officer at AyataCommerce. He brings into the table diverse software development, software architecture and software process experience across many horizontal and vertical domains such as Telecoms, Banking and Insurance, API & Microservices delivering strategy, providing leadership, establishing innovation along with budget management and IT Architecture practice.
He has a strong business acumen and the ability to add value to products and services. As a natural problem solver, he is passionate about teamwork , technology and has a collaborative spirit. He is experienced in leading teams on multinational environments and confident in dealing with different cultures to build up Vision and Strategy on a Global scale.
Memorable Clients include Vodafone UK, Vodafone Group, HSBC, Apple, Nedbank, Sanlam, Momentum Metropolitan Holdings and many more.
Non Executive Chairman
An accomplished digital executive, business leader and value creation strategist with strong entrepreneurial and commercial skills and a wealth of experience in corporate governance.
George currently spends his time supporting and mentoring senior management teams to improve effectiveness and bring an independent perspective to decision making.
Previous roles include Managing Partner, DigitasLBi and CEO Sceneric Limited & Sceneric (Hong Kong).