By Shine Mathew With the changes brought to consumer expectations brought about by the pandemic, brands & retailers must now provide a seamless experience across multiple channels to remain competitive. One of the most crucial obstacles in achieving this is...
By Nigel Hunter When it comes to customer satisfaction, having a single view of order is essential. A single view of order gives organizations the ability to deliver higher quality customer service by providing a comprehensive and accurate overview of each...
By Andrew Hackett Are you looking for ways to better understand your customer and their journey with your business? In a competitive marketplace, having an accurate understanding of your customers is key in developing strong customer relationships. Knowing who...
By Jane Seaton Mixed basket (sometimes referred to as mixed order) is the capability for a customer to build a basket of products available in-store, online and in other stores, then complete a single transaction, with fulfilment automatically taking place from...
By Andrew Hackett When migrating to a composable platform, organisations are provided with a tremendous opportunity to offer truly personalised experiences to their customers, but only if they are capable of utilising carefully handled data and cross-company...
By Nigel Hunter Migrating your product, category and customer data may be the most overlooked aspect when replatforming your ecommerce system landscape. If you’re replatforming from a monolithic to a composable landscape, it’s essential that you prioritise your...
By Andrew Hackett Most consumers no longer act within or even think about traditional channel boundaries, they’re also increasingly likely to evaluate brand and retailer based on the seamlessness of their experience. This is because their expectations are being...
By Nigel Hunter The modern consumer is everywhere, online, offline, in-store and out of store, can you meet those consumers no matter where they are? And more importantly do you have the ability to reach those consumers if they go somewhere else? Being able to quickly...
By Andrew Hackett What is MVP? A minimum viable product (MVP) is a version of a product with the minimum required number of features to be usable by early customers who can then provide feedback for future product development. It allows you to arrive at a workable...
By Jane Seaton If you’ve built your MVP (minimum viable product) for OMS (order management system) or at the very least, know what it will look like for you, then it’s likely you’ll want to continue improving on your post purchase experience and capabilities once...