By Shine Mathew With the changes brought to consumer expectations brought about by the pandemic, brands & retailers must now provide a seamless experience across multiple channels to remain competitive. One of the most crucial obstacles in achieving this is...
By Nigel Hunter When it comes to customer satisfaction, having a single view of order is essential. A single view of order gives organizations the ability to deliver higher quality customer service by providing a comprehensive and accurate overview of each...
By Andrew Hackett Are you looking for ways to better understand your customer and their journey with your business? In a competitive marketplace, having an accurate understanding of your customers is key in developing strong customer relationships. Knowing who...
By Jane Seaton Mixed basket (sometimes referred to as mixed order) is the capability for a customer to build a basket of products available in-store, online and in other stores, then complete a single transaction, with fulfilment automatically taking place from...
By Andrew Hackett When migrating to a composable platform, organisations are provided with a tremendous opportunity to offer truly personalised experiences to their customers, but only if they are capable of utilising carefully handled data and cross-company...