By Andrew Hackett Are you looking for ways to better understand your customer and their journey with your business? In a competitive marketplace, having an accurate understanding of your customers is key in developing strong customer relationships. Knowing who...
By Jane Seaton Mixed basket (sometimes referred to as mixed order) is the capability for a customer to build a basket of products available in-store, online and in other stores, then complete a single transaction, with fulfilment automatically taking place from...
By Andrew Hackett When migrating to a composable platform, organisations are provided with a tremendous opportunity to offer truly personalised experiences to their customers, but only if they are capable of utilising carefully handled data and cross-company...
By Nigel Hunter Migrating your product, category and customer data may be the most overlooked aspect when replatforming your ecommerce system landscape. If you’re replatforming from a monolithic to a composable landscape, it’s essential that you prioritise your...
By Andrew Hackett Most consumers no longer act within or even think about traditional channel boundaries, they’re also increasingly likely to evaluate brand and retailer based on the seamlessness of their experience. This is because their expectations are being...
