By Nigel Hunter In a traditional B2B model, Manufacturers/Brands sell their goods to other organisations who then sell onto the Consumer. E-commerce is shaking up this traditional B2B sales model as it gives greater opportunity for the B2B company to reach consumers...
Why Choose a Headless CMS? Home > Blog > Page 2 What is a Headless CMS? A headless CMS is a back end only content management system; it doesn’t generate a public-facing channel, like a website. It’s constructed as a content repository that makes content...
The Commoditization of Ecommerce Home > Blog > Page 3 What is Commoditization? Commoditization refers to a process in which goods or services become relatively indistinguishable from the same type of offerings presented by a rival company. Generally...
Digital Transformation Home > Blog > Page 3 What is Digital Transformation? Because Digital Transformation looks different for each individual company it can be hard to define it exactly, however, to describe it broadly, it’s the use of any digital...
