By Nigel Hunter D2C (Direct to consumer) provides an incredible opportunity for a growing brand, retailers have experienced serious success by fostering the right type of D2C environment and utilising technology to showcase their product offering in a consumer-focused...
By Andrew Hackett More and more brands are opting to go direct and there are lots of reasons why they should. For those who know how to address their market, the opportunity is significant. It may sound like an obvious statement however with the pace of change in...
By Nigel Hunter In a traditional B2B model, Manufacturers/Brands sell their goods to other organisations who then sell onto the Consumer. E-commerce is shaking up this traditional B2B sales model as it gives greater opportunity for the B2B company to reach consumers...
By Andrew Hackett The rise of eCommerce has brought a drastic change in consumers’ buying habits and revenue models. Brands often now prefer to sell directly to the customer rather than going through a third party and customers tend to prefer buying directly from...
