The Problems We Solve
Digital commerce is experiencing ongoing modularisation in a cloud-native, multi-experience world. In this everchanging landscape it is important to ensure your platform is composable and always ready for integration with new software.
Engagement
Engagement is more than just understanding customers, it is serving customers on their preferred device through their preferred service, providing a seamless interaction while reflecting continuity of content and information across all platforms.
Social
It is important to understand where your customer spends a lot of their time socially in order to be active in that arena, either by participating or simply by listening to that space. Evaluating the right level of engagement with these arenas for your business.
Search
Searching is multifaceted, the context surrounding a search allow you to push attributes at the right time and drive a search exactly when you want to. We help you ensure product data is mastered in a way which facilitates searches both on and off site.
Personalisation
Personalisation is the ability to read the signals and intent given off by a specific customer and is most relevant at the correct time in a customer’s ‘journey’ through your website.
Transaction
Transaction builds on the initial and ongoing engagement you have with your customer. Do you have all the necessary information for the consumer? Transacting should be easy, understanding your product and your consumer is vital to the conversation process
Checkout
You have done all the hard work and now all that is left is to make it easy to compete the transaction. Making checkout simple is an excellent way to increase customer satisfaction, a fluid, functional checkout is core to securing that order.
Payment
Payment has many different elements, offering payment types for the right regions, accounting for tokenisation of payment, including buy now pay later options. Understanding payment relevancy for the individual is vital and payment options which allow for you to take your customer to the next level.
Fulfilment
Fulfilment is reliant on commitment to customer and attempting to exceed expectations, it secures the final part of your interaction.
Complexity
A purchase involves so much more than adding to cart and payment. Sourcing product, merchandising, stock, location of stock, options for delivery, “is my parcel on its way”?
Process
Your processes should reflect your understanding of your business and its organisational structure, what do you do as a business? Process involves everything from adding to the cart, transacting and the ‘final mile’; information clarity and transparency is key for effective processes.
Operations
How do you get more stock? How do you manage orders? Understanding how to get information to the interfaces at the right time and facilitate transactions as quickly as possible regardless of checkout method is core to operations. Understanding the variations and complexity of purchases while still retaining simplicity and ease of purchase.
Interface
Interface simplicity is essential, you want it to be easy to use and simple to transact. Understanding and ordering the data represented through the interface to best interact with your customer and provide them with the key information they need to make a decision easily enhances success.
